A tactic in which one side pretends that they may do or agree to something that they really have no intention of doing. To pretend to be in a better position than one is. Asserting things that are not true. Used like the “Decoy” to test the other party. Business bluffing is part of negotiating. However, standards need to be established that forbid and penalize outright lying, false claims, bribing, stealing secrets, or outright threats. Bluffing, while ethical, involves some risk. The bluffer who is called loses credibility and bluffing sometimes leads to exaggerations and threatens the viability of the negotiation.