Schmoozing, the development of personal, social connections unrelated to the negotiation. This results in better rapport, trust, and friendship with the other person. Non-task related contact with others involved in the negotiation helps establish stronger relationships which in turn has a positive effect on the negotiation process and builds a foundation for future negotiations. Research shows that schmoozing results in more profitable business as compared to deals when people simply get down to business. Parties are less likely to reach an impasse, more alternatives are created, and the parties become more optimistic about future work together. Schmoozing is a wise investment in the relationship that can pay off big.