The most a buyer is willing to pay is greater than the least the seller will accept. This overlapbecomes the positive bargaining zone where agreement is possible because each party can achieve a result that is better than their BATNA.
The most a buyer is willing to pay is greater than the least the seller will accept. This overlapbecomes the positive bargaining zone where agreement is possible because each party can achieve a result that is better than their BATNA.