A tactic used to take advantage of human cognitive bias by making the first offer in a negotiation. People tend to give significant weight to a first offer and thus it becomes an “anchor,” keeping the remain negotiations from straying too far from that position. TableForce advises, if you know the market well, make the first offer so you can “anchor” favorably to your side. If you don’t know the market well, have the other side make the first offer (so that you have more data and insight), but make sure you don’t allow it to be anchor.