It is vital to remember that negotiation is not a zero-sum game. Truly successful negotiation is when all parties feel they have achieved a “win-win” outcome. The most successful negotiators look to create value–positive items that benefit the other party–and claim value–items of benefit to them. This approach means that all parties feel they have achieved a fair and equitable deal and provides a firm foundation for long-lasting, productive relationships between buyers and their suppliers.
By Mike Inman|2023-01-22T21:11:29-05:00November 27, 2022|