Brendan Burke: Partner
Negotiation Trainer Brendan Burke
Negotiation Skills Expertise
Brendan has over 35 years as an experienced international Managing Partner and Sales Professional specialising in SaaS Software Solution Sales, eCommerce and Global System Integration. A seasoned sales professional who has exceled in individual contributor sales, leading sales teams and boardroom level positions. He has negotiated multi-million € / US$ / multi-year deals across UK / Ireland, Europe, Canada, USA, and the Middle-East. Brendan has had extensive C-Level executive exposure and brings a wealth of broad business experience from his time working at leading international corporate companies like HP, Intel, KAO Corporation Of Japan, ChannelAdvisor, Reply Group and Deloitte among others.
What makes Brendan unique and stand out is that he understands the full business life cycle, having worked across multiple department functions from Distribution / Logistics, New Product Introduction, Supply Chain, Fulfilment, Customer Service, Sales and Senior Management. Business sector exposure ranges across Software & Hardware Technology, Airline, Retail, Hospitality, Information Services, Fulfilment and Logistics. Brendan started his career as an Air Traffic Controller for four years with the Irish Aviation Authority.
Trained in Negotiation Consulting and Business Management
Brendan has a Business Studies Degree (Hons) from the University Of Limerick, Ireland and a Diploma In Public Relations (Hons 1st Class) from The Public Relations Institute Of Ireland. He also has studied at the University Of Maynooth Ireland receiving a Certificate In Training & Continuing Education. Throughout his career Brendan has also undertaken professional sales training from the IBM Sales Training School, Digital Equipment Sales Training Programme, Irish Management Institute
and is also a past customer and graduate of the TableForce Negotiation Training programmes. Also experienced in Salesforce CRM.
Negotiation Career Highlights
Brendan believes in the old trusted adage that “It’s all about personal relationships and people buy from people”. His career success, across multiple sectors, is based on successful negotiations where there is a win / win for all parties. A 35 year career has led to exposure to some of the biggest customers in different industry sectors, namely;
Software & Hardware Technology: Multi-million €’s deals with some of the biggest technology names in the business including Microsoft, Apple, Dell, Lotus, Borland, Creative Labs and Palm Pilot among others.
Aviation / Transportation: Digital transformation and bank-end software integration programmes for airlines including EasyJet, Emirates Airline, IAG Group [British Airways, Aer Lingus, Iberia], P&O Ferries and BC Ferries [Canada].
Retail: Multiple software sales models including On-Premise Licence, Cloud SaaS, Revenue Share and eCommerce program implementations for clients including Iceland Supermarket Group, Sony PlayStation, Costco, Smyths Toys, The Body Shop, Monsoon Accessorize, Claire’s, Capita Group Sainsbury’s, Mothercare, JD Sports, Silentnight, Kiddicare, Molton Brown, Dunelm-Mill, Hawes & Curtis, Direct-Golf UK.
Hospitality: Online reservation software sales across UK/I and Europe to large international hotel groups, independent hotels and serviced apartment groups.
Family and Interests
Brendan lives in the South-West of Ireland on Valentia Island with his wife Deirdre and cat Harvie, having previously lived and worked in Galway, Dublin and London. He enjoys the outdoors with walking, cycle training and open water sea swimming all year round. A keen foodie, golfer and gardener for relaxation, Brendan and Deirdre also travel internationally a number of times each year.
