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Course Content
Module A
The Bracket
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Foundational Rule #1
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Foundational Rule #2
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Foundational Rule #3
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The Car Salesman’s Nightmare
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Module B
Pillar #1 – The Basics
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Win-Win & The Power of No
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Pillar #2 – The Risk of Experience
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Seller’s Powers
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The 4-Step Process: Step 1
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The 4-Step Process: Step 2
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The 4-Step Process: Step 3
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The 4-Step Process: Step 4
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Module C
Pillar #3 – The Trading Game
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The Concession Cadence
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Reasons People Don’t Plan: Root Cause Analysis
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Four Key Planning Elements
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Bracket Planning Tool & Negotiation Planning Guide
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Negotiating Price vs Cost
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The Buying Game
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Become a CPN: Certified Professional Negotiator
CPN Practice Exam
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